Media Contact:
Primary contact:
Chris Doyle
Phone: 916-847-0261
cdoyle@adventuretravel.biz
Alternative media contact: 360-805-3131
By email:
pr@adventuretravel.biz
Media Registration:
To opt-in to receive the very latest ATTA news and information,
please submit your information using our
Media Registration form.
ATTA Press Releases:
The following links direct viewers to the latest
news releases and alerts issued by the ATTA:
February 15, 2010: Q1 2010 Adventure Travel Industry Snapshot
December 16, 2009: Praveen Moman Joins Adventure Travel Trade Association Advisory Board
October 29, 2009: Adventure Travel Trade Association Selects Aviemore, Scotland to Host the 2010 Adventure Travel World Summit
October 15, 2009: Product, Marketing Strategies To Shift in 2010 According to First Half 2009 Adventure Travel Tour Operator Study
October 14, 2009: Fjord Norway’s Jørgensen Joins Adventure Travel Advisory Board
October 13, 2009: Adventure Travel Trade Association Achieves Key Milestones in 2009: Membership Growth, World Summit Registrations
September 24, 2009: Adventure Tour Operator Scholarship Winners Named by Teva and ATTA
September 17, 2009: Global Rescue Sponsors Adventure Travel Trade Association, 2009 Adventure Travel World Summit
August 26, 2009: First ISO Adventure Tourism Working Group Meeting Set for October 23, Adjacent to 2009 Adventure Travel World Summit in Québec, Canada
August 25, 2009: Eddie Bauer Sponsors Adventure Travel Trade Association, 2009 Adventure Travel World Summit
August 25, 2009: TIES Joins the ATTA’s 2009 Adventure Travel World Summit to Co-Lead Sustainable Tourism Trade Forums
August 20, 2009: Dossett Joins Adventure Travel Trade Association Advisory Board
August 20, 2009: ATTA and Teva Introduce Scholarship Program for Adventure Tour Operators
July 15, 2009: ATTA Names 2009 Adventure Travel World Summit Advisory Committee
July 14, 2009: Delegates to Gain Center Stage at 2009 Adventure Travel World Summit
July 08, 2009: 2009 Adventure Travel World Summit Draws Experts from Outside Tourism to Inspire New Thought for Radically Changed Operating Environment
July 02, 2009: www.Adventure.Travel Launches New Content, Features, Advertising Campaign
June 05, 2009: Adventure Travel Trade Association Strengthens Size, Range of Network
May 19, 2009: ATTA Membership Grows, Boosted by New ATTA Initiatives
April 20, 2009: ATTA Lends Adventure Travel Industry Voice, Perspectives at Events Worldwide
March 16, 2009: Adventure Travel Trade Mission Delivers Sustainable Development Support to Jordan
March 11, 2009: ATTA Adventure Travel Business Survey Reflects Resiliency, Rapid Adaption to Economic News, Traveler Preferences
March 03, 2009: Online Hub For Adventure Travel Businesses Gains Instant Following
March 02, 2009: Specialty Travel Agents Tighten Bonds with Adventure Travel Trade
February 26, 2009: Destinations Continue Building In-Roads with Outdoor Gear Brands
February 18, 2009: ATTA Hires del Rosal to Launch its First International Branch in Mexico
February 11, 2009: Adventure, Experiential Travel Partner to Propel PURE ‘Experiential Travel’ Trade Show Concept
January 08, 2009: ATTA Members Comprise More than Half of National Geographic Adventure’s “Best Adventure Travel Companies on Earth”
January 08, 2009: Fairmont’s Le Manoir Richelieu Selected for ATTA’s October 19-22, 2009 Adventure Travel World Summit
November 21, 2008: 2008 Adventure Industry Research Report Analyzes, Reveals Global Trends
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See more in our
Press
Center Archive...
ATTA in the News:
The following links directs viewers to editorial news coverage
involving the ATTA:
Adventure tourism grows in popularity
These days, travelers want to experience something more
than the gated resort and the cruise ship buffet. They want
to go on a walking tour, climb a mountain and kayak down a
river—adventures that can make a vacation more meaningful.
"In travel, people are increasingly seeking the authentic
unique experiences that stretch the imagination and create
potent memories that last a lifetime," says Chris Doyle,
vice president of the Adventure Travel Trade Association
(ATTA). According to the organization, adventure travel is
the fastest growing segment of the leisure travel industry.
February 4, 2008 - Associated Press
- CNN.com
- USA Today
- MercuryNews.com
Thrill seeking takes on a new meaning
But what exactly is adventure travel? ....While
definitions abound, most include physical, cultural, and
nature-based travel. "The definition of adventure travel is
broader and softer," Shannon Stowell, president of the
U.S.-based Adventure Travel Trade Association (ATTA),
recently said. "Culture is playing a bigger role. The softer
part is growing."
December, 2007 - The Calgary Herald
Ladies only: 8 getaways for female travelers
An estimated 32 million single American women traveled
at least once last year, and about 3 in 10 traveled 5 times
or more in that year. In most households, women are the
primary trip planners and almost 40% of women over the age
of 35 don’t have a built-in travel partner. In fact, out of
the 34.8 million U.S. adults who have traveled solo in the
past three years, 47% are female. A 2006 survey released by
the Adventure Travel Trade Association reports that women
comprise 52% of adventure travelers.
October 18, 2007 - MSNBC
Adventure.Travel
The Adventure Travel Trade Association (ATTA) introduced
to adventure tour operators globally a new, consumer-facing
online directory for travelers interested in researching and
accessing trusted adventure tour operators. The
Adventure.Travel website features only pre-qualified ATTA
members and provides consumers with an in-depth directory of
physical, cultural and nature-based adventure travel tour
operators from around the globe, plus a host of trip
planning resources.
October 1, 2007 - Travel Daily News
Rustic Resorts
Bringing opulence into the wilderness is hardly a new
concept, says Chris Doyle, director of the Adventure Travel
Trade Association. Safari expeditions traveling throughout
colonial Africa in the 1800s would set up portable resorts
with as many creature comforts as they could carry. "It's
the full English traditional experience that you saw 150
years ago," he says.
Forbes Traveler
Adventure Tours Lighten Up
"There's more craving for education and learning --
which by default means softer activities," says Chris Doyle,
director of the Adventure Travel Trade Association. "It's
not so much a toning-down but an expansion of how consumers
themselves view adventure travel."
July 18, 2007 - Wall Street Journal
Employees and employers would benefit from legislation to
ensure that we're taking enough vacation
June 10, 2007 - The Dallas Morning News
Climate-conscious travelers find new tools
April 5, 2007 - SmarterTravel.com
There she goes
April, 2007 - Globe and Mail
Goodbye Mickey, hello Machu Picchu: Family adventure travel
is on the rise
August 14, 2006 - SmarterTravel.com
Call of the Wild
"What people are looking for are authentic experiences --
but they also crave relaxation and comfort," says Shannon
Stowell, president of the
Adventure Travel Trade Association....
May 17, 2006 - TheStreet.com
Seattle companies blazing trails for rugged travelers
If there is one common theme among the many adventure travel
companies out of Seattle, it appears to be this: a desire to
give back and to help the people and environments of the
myriad places they visit.
April 14, 2006 - Puget Sound Business Journal
CALL OF THE WILD
Family travel is getting just a little bit frisky.
Adventure travel - traditionally
the domain of the young and the single - is becoming a
family affair. "More and more families, including
multi-generational families with grandparents, are seeking
adventure vacations," says Chris Doyle, director of the
Adventure Travel Trade Association...”
June 7, 2005 - New York Post (Free access requires simple
registration and login)
Going semi-wild on adventure tours
"When it comes to adventure travel, I like it not too wild.
And I'm not alone....”
May 20, 2005 - The Seattle Times
Adventure Travel moving ahead
"The Adventure Travel Trade Association (ATTA) launched the
first phase of its new Web center, www.adventuretravel.biz.”
January 12, 2005 - TravelMole.com
Adventure Travel Trade Association & Michigan State
University Address Adventure Travel Research Gap
January 11, 2005 - Travel Daily News
Excerpt from the
Bicycle, Outdoor, and Snow-sports Trade Newsletter
-
"The Adventure Travel Trade Association has launched a
series of new programs designed to promote the adventure travel
market and deliver professional support, development, marketing,
research, education and cost-saving resources to adventure
travel companies."
January 10, 2005 - The B.O.S.S. Report
Women now ride adventure travel wave
October 24, 2004 - The Oregonian
Stowell takes helm of Adventure Travel Trade Association
October 18, 2004 - SNEWS
ATWS News Coverage:
The following are links to just a few news blurbs about
the 2005
Adventure Travel World Summit. To secure the 2005 Summit
proceedings, and to learn more and register for the high
value, high reward 2006 event
click here.
The Travel Institute
Council of Tourism Associations of British Columbia
Breaking Travel News
TravelVideo.TV
hospitalityNET