Media Contact:

Primary contact:
Chris Doyle, APR
Phone: 916-791-9409
 

Alternative media contact: 360-805-3131

By email:

Media Registration:

To opt-in to receive the very latest ATTA news and information, please submit your information using our Media Registration form.

ATTA Press Releases:

The following links direct viewers to the latest news releases and alerts issued by the ATTA:

August 27, 2008: 45 Countries Represented at 2008 Adventure Travel World Summit Events in South America, Europe…and Counting

August 6, 2008: Nielsen Business Media Sports Group and Adventure Travel Trade Association Strike Multi-Year Deal to Bring “Adventure Travel” to Sports Shows

June 12, 2008: Unprecedented Array of Exploratory Adventures Offered in Conjunction with 2008 South America and Europe Adventure Travel World Summits

April 28, 2008: Marketing Visionary and Adventure Pioneers Headline at 2008 Adventure Travel World Summits

February 14, 2008: Men’s Journal Inks Top Level Sponsorship Deal with Adventure Travel Trade Association

February 12, 2008: South America, Europe To Host ATTA 2008 Adventure Travel World Summits

October 17, 2007: Ferreyros, Kaye and Wineland Earn Adventure Travel Trade Association Lifetime Achievement Award

October 1, 2007: ATTA Membership Soars; 2007 Adventure Travel World Summit Attendance, Sponsorships, Exhibitions Reach Capacity

September 25, 2007: Adventure Travel Trade Association Launches First Phase of Online Consumer Initiative

August 17, 2007: First of Three, Free Adventure Travel Good Practices Training Sessions for Tour Operators Begins August 21st

July 9, 2007: 11 Travel Associations from Outside the U.S. Band with ATTA for ‘Global Adventure Travel Network’ Initiative

June 28, 2007: Adventure Travel Trade Association Releases Keynote Speakers for Oct. 4-7 Adventure Travel World Summit

June 12, 2007: Adventure Travel Trade Association Names 2007 World Summit Advisory Committee

May 4, 2007: New Board Appointments at the Adventure Travel Trade Association Reflects Global Expansion

April 18, 2007: Adventures in Travel Expo, Adventure Travel Trade Association Collaborate to Drive Trade and Consumer Initiatives

April 16, 2007: The Adventure Travel Trade Association and the Adventure Council Announce Partnership

March 20, 2007: Benchmark 2006 Adventure Travel Practices and Trends Report Unveiled

March 7, 2007: Global Adventure Travel Community Rallies Behind 2007 Adventure Travel World Summit

January 3, 2007: Canada's Whistler Mountain Resort Selected for October 4-6, 2007 Adventure Travel World Summit

October 26, 2006: McDowell, Wendt, Bombard Receive Adventure Travel Trade Association 2006 Lifetime Achievement Awards

October 16, 2006: Adventure Travel Trade Association Launches State of the Industry Survey; Results to be Revealed in 4TH Quarter 2006

October 13, 2006: Seven Action Sports Titles Join Adventure Travel Trade Association's Growing Stable of Partner Media Brands

October 12, 2006: Global Adventure Travel Experts from Five Continents Gather in Seattle for October 19-21 World Summit

See more in our Press Center Archive...

ATTA in the News:

The following links directs viewers to editorial news coverage involving the ATTA:

Adventure tourism grows in popularity
These days, travelers want to experience something more than the gated resort and the cruise ship buffet. They want to go on a walking tour, climb a mountain and kayak down a river—adventures that can make a vacation more meaningful.

"In travel, people are increasingly seeking the authentic unique experiences that stretch the imagination and create potent memories that last a lifetime," says Chris Doyle, vice president of the Adventure Travel Trade Association (ATTA). According to the organization, adventure travel is the fastest growing segment of the leisure travel industry.
February 4, 2008 - Associated Press
- CNN.com
- USA Today
- MercuryNews.com

Thrill seeking takes on a new meaning
But what exactly is adventure travel? ....While definitions abound, most include physical, cultural, and nature-based travel. "The definition of adventure travel is broader and softer," Shannon Stowell, president of the U.S.-based Adventure Travel Trade Association (ATTA), recently said. "Culture is playing a bigger role. The softer part is growing."
December, 2007 - The Calgary Herald

Ladies only: 8 getaways for female travelers
An estimated 32 million single American women traveled at least once last year, and about 3 in 10 traveled 5 times or more in that year. In most households, women are the primary trip planners and almost 40% of women over the age of 35 don’t have a built-in travel partner. In fact, out of the 34.8 million U.S. adults who have traveled solo in the past three years, 47% are female. A 2006 survey released by the Adventure Travel Trade Association reports that women comprise 52% of adventure travelers.
October 18, 2007 - MSNBC

Adventure.Travel
The Adventure Travel Trade Association (ATTA) introduced to adventure tour operators globally a new, consumer-facing online directory for travelers interested in researching and accessing trusted adventure tour operators. The Adventure.Travel website features only pre-qualified ATTA members and provides consumers with an in-depth directory of physical, cultural and nature-based adventure travel tour operators from around the globe, plus a host of trip planning resources.
October 1, 2007 - Travel Daily News

Rustic Resorts
Bringing opulence into the wilderness is hardly a new concept, says Chris Doyle, director of the Adventure Travel Trade Association. Safari expeditions traveling throughout colonial Africa in the 1800s would set up portable resorts with as many creature comforts as they could carry. "It's the full English traditional experience that you saw 150 years ago," he says.
Forbes Traveler

Adventure Tours Lighten Up
"There's more craving for education and learning -- which by default means softer activities," says Chris Doyle, director of the Adventure Travel Trade Association. "It's not so much a toning-down but an expansion of how consumers themselves view adventure travel."
July 18, 2007 - Wall Street Journal

Employees and employers would benefit from legislation to ensure that we're taking enough vacation
June 10, 2007 - The Dallas Morning News

Climate-conscious travelers find new tools
April 5, 2007 - SmarterTravel.com

There she goes
April, 2007 - Globe and Mail

Goodbye Mickey, hello Machu Picchu: Family adventure travel is on the rise
August 14, 2006 - SmarterTravel.com

Call of the Wild
"What people are looking for are authentic experiences -- but they also crave relaxation and comfort," says Shannon Stowell, president of the Adventure Travel Trade Association....
May 17, 2006 - TheStreet.com

Seattle companies blazing trails for rugged travelers
If there is one common theme among the many adventure travel companies out of Seattle, it appears to be this: a desire to give back and to help the people and environments of the myriad places they visit.
April 14, 2006 - Puget Sound Business Journal

CALL OF THE WILD
Family travel is getting just a little bit frisky. Adventure travel - traditionally the domain of the young and the single - is becoming a family affair. "More and more families, including multi-generational families with grandparents, are seeking adventure vacations," says Chris Doyle, director of the Adventure Travel Trade Association...”
June 7, 2005 - New York Post (Free access requires simple registration and login)

Going semi-wild on adventure tours
"When it comes to adventure travel, I like it not too wild. And I'm not alone....”
May 20, 2005 - The Seattle Times

Adventure Travel moving ahead
"The Adventure Travel Trade Association (ATTA) launched the first phase of its new Web center, www.adventuretravel.biz.”
January 12, 2005 - TravelMole.com

Adventure Travel Trade Association & Michigan State University Address Adventure Travel Research Gap
January 11, 2005 - Travel Daily News

Excerpt from the Bicycle, Outdoor, and Snow-sports Trade Newsletter -
"The Adventure Travel Trade Association has launched a series of new programs designed to promote the adventure travel market and deliver professional support, development, marketing, research, education and cost-saving resources to adventure travel companies."
January 10, 2005 - The B.O.S.S. Report

Women now ride adventure travel wave
October 24, 2004 - The Oregonian

Stowell takes helm of Adventure Travel Trade Association
October 18, 2004 - SNEWS

ATWS News Coverage:

The following are links to just a few news blurbs about the 2005 Adventure Travel World Summit. To secure the 2005 Summit proceedings, and to learn more and register for the high value, high reward 2006 event click here.

The Travel Institute

Council of Tourism Associations of British Columbia

Breaking Travel News

TravelVideo.TV

hospitalityNET

ATTA Member Press Releases:

TourTech Systems’ Client O.A.R.S. Upgrades to Real-Time Online Reservation System that Connects to Existing System
April 24, 2008 - O.A.R.S.

Travel Ecuador Unveils Exclusive Birding Program for Vast Emerging Market
March 1, 2008 - Travel Ecuador

Travel Sites Choose Adventure Central to Tap Into The $165 Billion Adventure and Experiential Travel Market
February 26, 2008 - Adventure Central

Adventure Tour Suppliers Turn to Adventure Central for Online Booking and Distribution, Resulting in Record Company Growth
January 22, 2008 - Adventure Central

Orion selected in the top 100 examples of responsible tourism in the world
January 22, 2008 - Orion Expedition Cruises

TravMedia.com Launches Video Distribution, Streaming and Hosting Capabilities
January 3, 2008 - TravMedia

Adventure Engine Inc. partners with Unaira GmbH to distribute adventure and experiential tour products to 1000’s of travel agencies around the world.
January, 2008 - Adventure Engine

Mountain Fund partners with Adventure Engine to sell charity medical travel programs online
December 3, 2007 - Adventure Engine

Wander the World with Trusted Adventures’ New Wild Pair
December, 2007 - Trusted Adventures

Sierra Club Outings Partners with NativeEnergy Travel Offsets
November 29, 2007 - NativeEnergy

Buzz Off Insect Shield to Work With MENTOR in Emergency Malaria-Control Project in Kenya
November 19, 2007 - Buzz Off Insect Shield

Outdoor Industry Association Calls for Nominations for Outdoor Innovator and Ambassador Awards – Deadline is December 10, 2007
November 2, 2007 - Outdoor Industry Association

40th Anniversary of The Birth of Adventure Travel
November, 2007 - Leo Le Bon

explora Spearheads Environmental Sustainability in South America, with LEED Application for new Easter Island Lodge
November, 2007 - explora

Lisa Alley Joins Xola Consulting, Inc.
October 29, 2007 - Xola Consulting

New Adventure Tourism Industry Research Reveals Destination, Traveler, Technology Trends
October 26, 2007 - Xola Consulting

Eagle Creek Resumes Operations After Closing Due to Fires
October 24, 2007 - Eagle Creek

Mountain Travel Sobek Relaunches Private Adventures
October 23, 2007 - Mountain Travel Sobek

Awake and Aware - Tips for marketing to the newly eco-conscious consumer
October 22, 2007 - Green Team

Earth Class Mail Partners with Global Adventure Travel Trade Association
October 4, 2007 - Earth Class Mail

Signature Days Chooses Adventure Central for The Gift of Adventure Travel
September 18, 2007 - Adventure Central

Kootenay Travel Technology Company Excels in one of North Americas Largest Technology Competitions as they bring Adventure Companies online!
September 6, 2007 - Adventure Engine

CC Africa’s Guide Exchange Programme Shares Eco-Knowledge Across the World
September, 2007 - CC Africa

CC Africa Demonstrates Commitment to Black Rhino Conservation
September, 2007 - CC Africa

ATTA and Partners Commit 2007 Adventure Travel World Summit to Carbon Neutrality – 2nd Year Running
August 22, 2007 - Sustainable Travel International

Adventure travel to hit the streets of New York
August 7, 2007 - G.A.P Adventures

CC Africa Signs Groundbreaking Phinda Land Deal with Communities
August, 2007 - CC Africa

explora Spearheads Environmental Sustainability in South America, with LEED Application for new Easter Island Lodge
August, 2007 - explora

Alpine Tourist Comission Launches New Interactive Website
August, 2007 - Alpine Tourist Commission

Ready for Online Reservations: Adventure Central Enables 24 More Tour Operators with E-Commerce Capabilities and Office Management Solutions
August 2, 2007 - Adventure Central

Bikes Awarded to Cambodian Sixth Graders for High Attendance
July 25, 2007 - PEPY

Escape to The Real World with i-to-i Meaningful Travel - Now Hiring: Surf Bum/Conservationist
July 13, 2007 - i-to-i

New Home, New Name for Cruise West's Spirit of Nantucket
July 11, 2007 - Cruise West

Bike Ride Through Nepal Raises Money for Scholarship Program
July 10, 2007 - PEPY

Make Your Company Bigger than its Bottom Line
July 2, 2007 - i-to-i

Buzz Off Insect Shield, LLC, Announces EPA Approval of Revised Durability Claims
July, 2007 - Buzz Off

Trusted Adventures Alliance “Walks the Talk” of Responsible Travel
July, 2007 - Trusted Adventures

Qatar Airways Maiden USA Flight Arrives In New York [PDF]
June 27, 2007 - Qatar Airways

Adventure Sports Online Chooses Adventure Central for Real-Time Trip Reservations
June 20, 2007 - Adventure Central

New Partnership to Improve Environmental and Social Practices of International Adventure Tourism Operators
June 18, 2007 - Conservation International

Adventure Central Adds AllAboutRivers.com to Affiliate Program
June 13, 2007 - Adventure Central

Cruise West Announces Senior Vice President, Operations
June 11, 2007 - Cruise West

Zegrahm Expeditions Becomes Long-Term Charterer of M/V Clipper Odyssey
May 9, 2007 - Zegrahm Expeditions Inc.

TripAdvisor Travelers Keen on Going Green
April 17, 2007 - TripAdvisor

NOLS Risk Management Training To Be Held October 2-3 Adjacent to the ATTA’s at Adventure Travel World Summit 2007
April 16, 2007 - NOLS

G.A.P Adventures Organizes Worldwide Clean Up For Earth Day
April 12, 2007 - G.A.P Adventures

Outside Magazine Names Robin Lee and Jason Mayo Southern California Account Managers
April 10, 2007 - Outside Magazine

WTTC Launches Debate on Climate Change with Global Ad Campaign
April 3, 2007 - Sustainable Travel International

See more in our Press Center Archive...

ATTA Members- please submit your press releases here. Link to coverage or send files directly to

ATTA Members in the News:

ATTA Members- please submit media coverage of your company here. Link to coverage or send files directly to

Vail workers' adventure will help kids
February 1, 2008 - Adventures Within Reach

Two UW December graduates to climb Mount Kilimanjaro
December 13, 2007 - Adventures Within Reach

Goodbye Mickey, hello Machu Picchu: Family adventure travel is on the rise
August 14, 2006 - SmarterTravel.com