The ATTA is actually about you, the member. Without your support and
involvement, the ATTA will not succeed or even exist. The ATTA will work
tirelessly to serve the industry both in the short and the long term.
In the short term, we’ll work to bring you opportunities that drive
new customers, lower your costs and increase your return on the existing
business activities you pursue. In the long term, we’ll help implement
industry standards, attack the thorny insurance issues, tackle
initiatives that get adventure travel in front of the mainstream culture
and work to get big corporations who should be investing in this
industry educated about who the adventure traveler is. We’ll work to
help build up a library of valuable research, work to define the
industry or at least sections of it, and help bring unity to this
exciting sector.
Invest in the ATTA by becoming a member and help us make the
adventure travel industry flourish!
As a support organization, the ATTA exists to:
- Promote and grow the adventure travel market
- Provide exclusive professional support, development, marketing,
business building and cost-saving resources to ATTA members
- Provide a unifying voice for the industry that promotes and
facilitates knowledge sharing, networking and a common vision
- Research, anticipate, interpret and share travel, consumer and
industry trends
- Identify, understand and rally industry leaders to tackle
pressing issues, while propelling growth initiatives
- Define “adventure travel” and establish “best practices” and
operating standards
- Encourage sustainable and environmentally and culturally
sensitive adventure travel practices
If you’re new to the ATTA, learn how you can tap into
membership benefits.
The ATTA serves as a strategic membership organization for companies
in the Adventure Travel arena. The ATTA is dedicated to raising the
profile of Adventure Travel in the world travel market and provides
valuable services, knowledge and connections that will help Members
succeed in their businesses, thereby contributing to industry-wide
growth.
Structure
The Adventure Travel Trade Association (ATTA) is a privately held, for-profit industry trade group that serves to network, educate, professionalize and promote the adventure travel industry.
Our core philosophy: We want our members, partners and sponsors to join and renew annually as members of the ATTA because members’ business objectives are being served effectively by the networking, collaboration, services, events, advocacy, educational programs and resources provided throughout the year by the ATTA for the benefit of the global adventure travel community.
There is no ‘obligation’ to support us as an industry organization – the ATTA succeeds only by serving its members and by advancing responsible and sustainable adventure travel practices.
Leading the ATTA is a group of experienced managers and advisors.
Areas of expertise include adventure tour operations, travel marketing,
public relations, demographic trend identification, gear and clothing
retail, television and print media, editorial, tourism board work,
software, online media, research and more. Our team represents broad
experience, having worked with or for such organizations as National
Geographic, National Geographic Adventure, REI, MSNBC, California
Tourism, Microsoft, Expedia, O.A.R.S., Northern Outdoors, Virtuoso, the
World Bank, Altrec.com, NCA Environmental Laboratories, UCLA, Fast
Company, SKI Magazine, Rodale Publications, the World Economic Forum,
Eddie Bauer, Abercrombie and Kent, The Sporting News, American Express
Publishing, Ex Officio, USA Weekend Magazine, the New York Times
syndicate, Rainier Mountaineering, Inc., the California Trade and
Commerce Agency and more…..
Visit our Leadership page to
learn more about our team...
Our Sponsors have made an investment of time and resources to help
the ATTA pursue its mission to drive sustainable growth in the adventure
travel industry. Please visit our
Sponsors page for more information about our
valuable sponsors and all the products and services they provide.”
These companies are helping the ATTA and its members through offering
valuable services. Please visit our Partners
page to find more information and links to our valubable partners,
including:
Please visit our Press Center to learn
more about the ATTA.
Please visit our Contact Us page to find
phone, address, and email information.
Joining the Adventure Travel Trade can be very good for your
business. Click here to learn about immediate and long term benefits and
how to become involved! Go to Membership