About Us
About the ATTA
The ATTA is actually about you, the member. Without your support and involvement, the ATTA will not succeed or even exist. The ATTA will work tirelessly to serve the industry both in the short and the long term.
In the short term, we’ll work to bring you opportunities that drive new customers, lower your costs and increase your return on the existing business activities you pursue. In the long term, we’ll help implement industry standards, attack the thorny insurance issues, tackle initiatives that get adventure travel in front of the mainstream culture and work to get big corporations who should be investing in this industry educated about who the adventure traveler is. We’ll work to help build up a library of valuable research, work to define the industry or at least sections of it, and help bring unity to this exciting sector.
Invest in the ATTA by becoming a member and help us make the adventure travel industry flourish!
As a support organization, the ATTA exists to:
- Promote and grow the adventure travel market
- Provide exclusive professional support, development, marketing,
business building and cost-saving resources to ATTA members
- Provide a unifying voice for the industry that promotes and
facilitates knowledge sharing, networking and a common vision
- Research, anticipate, interpret and share travel, consumer and
industry trends
- Identify, understand and rally industry leaders to tackle
pressing issues, while propelling growth initiatives
- Define “adventure travel” and establish “best practices” and
operating standards
- Encourage sustainable and environmentally and culturally sensitive adventure travel practices
If you’re new to the ATTA, learn how you can tap into membership benefits.
Mission
The ATTA serves as a strategic membership organization for companies in the Adventure Travel arena. The ATTA is dedicated to raising the profile of Adventure Travel in the world travel market and provides valuable services, knowledge and connections that will help Members succeed in their businesses, thereby contributing to industry-wide growth.
Leadership
Leading the ATTA is a group of experienced managers and advisors. Areas of expertise include adventure tour operations, travel marketing, public relations, demographic trend identification, gear and clothing retail, television and print media, editorial, tourism board work, software, online media, research and more. Our team represents broad experience, having worked with or for such organizations as National Geographic, National Geographic Adventure, REI, MSNBC, California Tourism, Microsoft, Expedia, O.A.R.S., Northern Outdoors, Virtuoso, the World Bank, Altrec.com, NCA Environmental Laboratories, UCLA, Fast Company, SKI Magazine, Rodale Publications, the World Economic Forum, Eddie Bauer, Abercrombie and Kent, The Sporting News, American Express Publishing, Ex Officio, USA Weekend Magazine, the New York Times syndicate, Rainier Mountaineering, Inc., the California Trade and Commerce Agency and more…..
Visit our Leadership page to learn more about our team...
Sponsors
Our Sponsors have made an investment of time and resources to help the ATTA pursue its mission to drive sustainable growth in the adventure travel industry. Please visit our Sponsors page for more information about our valuable sponsors and all the products and services they provide.”
Partners
These companies are helping the ATTA and its members through offering valuable services. Please visit our Partners page to find more information and links to our valubable partners, including:
Industry Membership
Press Center
Please visit our Press Center to learn more about the ATTA.
Contact Us
Please visit our Contact Us page to find phone, address, and email information.
Membership
Joining the Adventure Travel Trade can be very good for your business. Click here to learn about immediate and long term benefits and how to become involved! Go to Membership
Adventure.travel
Our consumer guide to finding high quality, trusted
Adventure
Travel tour operators from around the globe. A key benefit of
ATTA Membership.
Join today to be added to
Adventure.travel.
ATTA Press Center
Directs viewers to ATTA News, ATTA Member News and selected editorial news coverage.
Click here
to access the lastest news emanating from the global adventure travel community.
The Adventure Career Center
ATTA provides an interactive job board for job seekers and employers in
the Adventure Travel industry.
Click here
take advantage of this useful tool.
The Adventure Travel Industry's Source for...
News, Events, Exclusive Features, Profiles, Research and much more!!
Visit our new site for the very latest in Adventure Travel News
ATTA was one of the first
travel industry organizations selected to be a .travel
authenticator.
Click here to learn more and get your own .travel domain name.